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Prepping For Venture Capital: The Role Of A Business Plan In An Early Stage Startup

Prepping For Venture Capital: The Role Of A Business Plan In An Early Stage Start-up Are you an early stage start-up entrepreneur aiming to secure venture capital funding? Prepping for venture capital is like embarking on a challenging expedition, where a well-crafted business plan serves as your compass. Just as a compass guides explorers through…

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Startup Equity Exchange: Fostering Development Partnership

Start-up Equity Exchange: Fostering Development Partnership You’re an entrepreneur with a groundbreaking idea, but you lack the resources or expertise to bring your vision to life. Or maybe you’re a skilled professional looking for an exciting opportunity to invest your time and expertise in a promising start-up. Enter the world of start-up equity exchange, where…


In the dynamic world of startups, an inspiring idea is merely the trigger. The real challenge lies in its execution, which spins around a robust, meticulous, and pragmatic strategy: the ‘Startup Strategy’. It’s like a roadmap guiding a startup from the inception point to successive growth milestones, eliminating maximum uncertainty. It encompasses many sub-strategies spanning across business model, market positioning, growth, funding, competition analysis, etc.

As the digital age matures, any startup strategy should consider the pivotal role of technology adoption. Many startups have disrupted traditional industries through innovative applications of technology – Uber in transportation, Airbnb in hospitality, and Monzo in finance to mention a few. A bespoke software/app/web solution can potentially be the moat that makes your startup invincible.

In 2019, 90% of the hyper-growth companies considered as ‘tech’ by industry standards were not from the ‘tech industry’. They hailed from industries including retail, finance, and even agriculture, demonstrating how endemic the tech transformation is across sectors. These businesses are not just pencilling technology into their strategies, but making it the cornerstone.

However, embracing technology is not about picking any off-the-shelf software, especially for startups. Every startup begins its journey with a unique vision and no two journeys are alike. So, a one-size-fits-all software solution rarely nails the desired results. It often fails to align with the specific processes, scalability demands and growth trajectory of the startup.

That’s where cheek by jowl a tailored solution becomes imperative, which is tailored to the startup’s ambitions, customer expectations and future dynamics. The global market for bespoke software is expected to proliferate by $26.74 billion between 2021-2025, accentuating its rising significance.

However, startup strategy and its tech subset are sophisticated facets and need distinct expertise for effectual execution. A misunderstanding can cost startups their growth momentum and their competitive edge. It is therefore crucial to collaborate with seasoned professionals.

Peruse our Startup Strategy blog section or visit the main blog area for an extensive understanding of the topic. For a more personalised discussion on how Sweat Equity can help sculpt your startup strategy and software needs, get in touch with us.

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